Articles with the same column -- Department of Academic Journals, SUFE

MARKETING | F270

“Appearance” Matches “Behavior”: The Impact of Robot Anthropomorphism and Task Types on Consumer Preferences

The appearance anthropomorphism of service robots is mainly aimed at gaining recognition and trust from consumers, but as appearance anthropomorphism reaches a certain critical point, it w...

First published at: Apr 20, 2025

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doi:10.16538/j.cnki.fem.20240824.301

Foreign Economics & Management, Vol. 47, Issue 04, pp. 135 - 152

MARKETING | F270

Product Upgrades from the Consumer Perspective: A Review and Prospects

Wu Bo, Sun Yanxin, Long Ruyin

Responding to the turbulent marketing environment, firms are enthusiastic about launching upgraded products to maintain their competitiveness. At the same time, consumers are addicted to u...

First published at: Mar 20, 2025

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doi:10.16538/j.cnki.fem.20240621.301

Foreign Economics & Management, Vol. 47, Issue 03, pp. 101 - 118

MARKETING | F270

The Counterintuitive Effect of Negative Reviews: A Review and Prospects

Gao Haixia, Lei Chaolong

In the realm of consumer decision-making, online reviews serve as a crucial determinant, with particular emphasis on negative reviews due to their substantial impact on consumer behavior. ...

First published at: Feb 20, 2025

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doi:10.16538/j.cnki.fem.20240528.301

Foreign Economics & Management, Vol. 47, Issue 02, pp. 103 - 118

MARKETING | F270

Humanlike Appearance and Artificial Empathy: The Impact of Service Robot Anthropomorphism on Consumers’ Human-Robot Value Co-Creation Intention

Zhu Tengteng, Xie Lishan, Liu Canmian

In addition to anthropomorphic physical appearance, service robots, powered by cutting-edge technologies such as generative AI and artificial psychology, exhibit new anthropomorphic emotio...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240702.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 135 - 151

MARKETING | F270

Is the Motive Ulterior or Pure? The Effect of Brand and Activism Issue Fit on Consumer Attitudes

Xie Shengcheng, Wei Haiying, Liu Fu, et al

Nowadays, marketing is entering a new era of brand activism. How to select appropriate activism issues is the key to the success of brand activism strategy. However, little is known about ...

First published at: Dec 20, 2024

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doi:10.16538/j.cnki.fem.20240402.301

Foreign Economics & Management, Vol. 46, Issue 12, pp. 119 - 134

MARKETING | F270

Secret Consumption: A Review and Prospects

Xu Huan, You Tingting, Zhang Min, et al

Secret consumption is a common phenomenon in daily life and a significant factor affecting consumer behavior. It also serves as a useful marketing and promotion strategy for enterprises. D...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240227.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 103 - 121

MARKETING | F270

“Sound” Touches Hearts: The Marketing Effect, Mechanism, and Automatic Extraction Technique of Audio

Ran Yaxuan, Dong Linkang, Huang Yuting, et al

As an important communication tool, audio is ubiquitous in marketing. Compared with other marketing communication tools (such as text, picture, smell, etc.), audio has the advantages of wi...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240815.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 85 - 102

MARKETING | F270

The Effect of the Match between Celebrity Spokespersons and Victims on Donation

Zhu Huawei, Li Yanni, He Bin

In order to increase the enthusiasm of individuals to participate in donation, it is a common strategy to choose celebrity spokespersons to call for funds in current practice. Compared wit...

First published at: Nov 20, 2024

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doi:10.16538/j.cnki.fem.20240527.301

Foreign Economics & Management, Vol. 46, Issue 11, pp. 68 - 84

MARKETING | F270

Value Co-creation of Charity Subjects Empowered by Social Media: Foundations, Practices, and Outcomes

Tang Fan, Hou Jundong, Zhou Rong

As an inseparable digital context for the public, social media has become an important scenario for charity subjects to co-create social values. Therefore, a comprehensive and systematic u...

First published at: Aug 20, 2024

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doi:10.16538/j.cnki.fem.20230902.301

Foreign Economics & Management, Vol. 46, Issue 08, pp. 120 - 137

MARKETING | F270

Negatively-valenced Customer Engagement Research:A Review and Prospects

Zhu Liye, Yuan Denghua, Li Chunyu, et al

Negatively-valenced customer engagement (hereafter, NVCE) refers to customers’ unfavorable thoughts, feelings, and behaviors towards a firm during their interactions with it. In recent ye...

First published at: Jul 20, 2024

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doi:10.16538/j.cnki.fem.20231210.301

Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134